OTAir Selected for Text Message Voting
at
Richmond Chili Cook-Off
Distributed
by the PR Web Newswire
OTAir,
a national mobile marketing and media
firm specializing in text message marketing,
announced today their partnership with
Richmond, VA radio station 102.1 The X
to conduct text message based voting at
the 23rd Annual Chili Cook-Off on April
22, 2006. Approximately thirty-five chefs
will compete to be chosen as the best
chili by over 20,000 patrons. Text message
voting, similar to that used on American
Idol, makes the voting and tallying process
fast and easy. For instant information
about the event, text CHILI to 68247.
Richmond,
VA (PRWEB) April 7, 2006 -- OTAir, a national
mobile marketing and media firm specializing
in text message marketing, announced today
their partnership with Richmond-based
radio station 102.1 The X to conduct text
message based voting at the 23rd Annual
Chili Cook-Off.
Patrons
of the event will be able to text their
vote for the best chili to 68247 (OTAIR).
"The major benefit for this type
of event is the rapid response,"
says Jim Washok, co-founder of OTAir.
"People at the event will be able
to submit their vote quickly and easily
through text-messaging." OTAir will
also offer on-site instructions and demonstration
sessions to help assist patrons who have
never sent a text message.
"We
are extremely excited about our partnership
with 102.1 The X," adds Chris Littleton,
OTAir's other co-founder. "102.1
The X and patrons of the event will be
able to find out the winner of the People's
Choice Award for the best chili in real-time
as soon as the voting ends." Paper
balloting in previous years caused lengthy
delays as thousands of ballots were totaled
by hand. For this year's Chili Cook-Off,
event coordinators expect over 20,000
chili-lovers to be in attendance.
The
23rd Annual Chili Cook-Off, held at the
Richmond International Raceway Complex,
is a unique all-ages event that brings
approximately three dozen amateur and
professional chefs to compete for cash
and prizes as patrons enjoy delicious
varieties of chili and vote on their favorites.
This year's cook-off will be held Saturday,
April 22nd, 2006 from 11am-7pm. The cook-off
will feature live bands, great food, entertainment,
and more. Tickets for the event are available
through www.1021thex.com,
Plan 9 Music, BK Music, and at The X Business
Office.
About
OTAir LLC
OTAir is a Richmond, VA based mobile marketing
and media firm specializing in text message
marketing. OTAir empowers consumers with
the ability to actively engage the promotion
of a product, service, event, company
or organization they are interested in.
OTAir's services extend the message and
impact of traditional marketing media
with instant information or coupons directly
to the user's cell phone and with additional
information at the user's OTAir.com inbox.
Advertisers simply reserve one or more
exclusive keywords with OTAir and place
a call to action on their marketing for
the mobile user to text the keyword to
68247 (OTAIR). Engagement of the ad by
the user permits the advertiser to follow
up with the user with periodic alerts
and promotions. A specialized service
for the real estate industry to increase
house sales is also available. For more
info, text OTAIR to 68247 or visit http://www.otair.com.
About
102.1 The X and Clear Channel Radio
New Rock 102.1 The X is Richmond's premier
radio station focusing on playing alternative
rock and rock music. 102.1 The X, a Clear
Channel Radio Station, features the popular
Elliot in the Morning show. The station's
web site is located at www.1021thex.com.
Clear
Channel Radio is a leading radio company
focused on serving local communities across
the U.S. with more than 110 million listeners
choosing Clear Channel Radio programming
each week. The company's operations include
radio broadcasting, syndication and independent
media representation. Clear Channel Radio
is a division of Clear Channel Communications,
Inc. (NYSE:CCU), a leading global media
and entertainment company. More information
on the company can be found at http:/www.clearchannel.com.
Company
Name: OTAIR LLC
Press Contact: James Washok
Email: email protected from spam bots
Phone: 804-750-2058
Website: http://www.otair.com